The holiday season is upon us. It’s a frantic time of the year for brands as online marketing efforts peak during this period. With so much competition for both organic and paid traffic, brands need to think outside the box to ensure that they can generate buzz and achieve maximum ROI for their efforts.
Pick any major brand and you’ll see their content strategy start to incorporate content focused around the holiday season by this time of the year. Positioning for this crucial time begins months before as many brands want people to look forward to the deals and offers that they introduce to increase sales.
That’s not the only way that a brand can generate buzz and increase engagement for the holiday season, though. Contests are a great way to keep the audience engaged and hooked to the content. Everybody loves free stuff, after all, and what better time of the year to give free stuff away than the holiday season?